"To design is to plan and organize, to order, to relate and to control.  In short it embraces all means opposing disorder and accident.  Therefore it signifies a human need and qualifies man's thinking and doing."
Josef Albers, (1888-1976)

 

 

 

“Typographical design should perform optically what the speaker creates through voice and gesture of his thoughts”
El Lizzitsky (1890-1941)

 

 

 

"To give emphasis only to beauty makes me think of a mathematics that deals with positive numbers only."
Paul Klee (1879-1940)

"Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry."
Jan Tschichold (1902-1974)

 

 

 

 

"I am really interested in type that isn't perfect. Type that reflects more truly the imperfect language of an imperfect world inhabited by imperfect beings."
Barry Deck (1962-)

 

 

"Design is thinking made visual."
Saul Bass (1920-1996)

"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
Paul Rand (1914-1996)

 

 

 

"Design is not just what it looks like and feels like. Design is how it works."
Steve Jobs (1955-)

 

 

 

 

 

"Imagination is more important than knowledge."
Albert Einstein (1879-1955)

"The grid system is an aid, not a guarantee. It permits a number of possible uses and each designer can look for a solution appropriate to his personal style. But one must learn how to use the grid; it is an art that requires practice."
Josef Müller-Brockmann (1914-1996)

 

 

 

"I have no special talent. I am only passionately curious."
Albert Einstein (1879-1955)

 

 

 

 

 

"The good thing about bad taste is that you don`t know you have it."
Sam Becker